Internship at BUTI Diners, Inc.
BUTI Diners, Inc.
...is an Atlanta-based startup company that offers the most cost-effective and innovative solutions to self-ordering, payment and customer engagement for restaurants
My first task as a UX Intern was to redesign their website. They had reached out to me saying that their clients were often unclear on what features their product offers. Before diving into the prototype, I began identifying some
key areas of improvement
Inconsistent design style
Unclear website hierarchy
Links that lead to the same content
Too many pictures of food
Update fonts, colors, and visual elements
Decrease number of menus
Combine contact and request demo form
Show more of the web app itself
...who eat at the restaurants. While dining in, they scan a QR code on the table, order through BUTI's platform, and checkout immediately.
...who want to serve their customers in the best way. They are BUTI's clients who receive orders from their own side of the BUTI platform
Ultimately, BUTI wants to promote their service to the merchants, and merchants want to see how the platform looks like from the perspective of their customers
So here it is...
More (Ongoing) Projects
We notice that our stakeholders are simply not familiar with this system. For instance, servers will reflexively grab the paper menu whenever a customer walks in. We're currently experimenting with various design concepts to tackle this.
Online Menu Template
BUTI Diners has an online menu template for every restaurant to be viewed on both mobile and desktop. Currently, we're working on improving overall navigability of the desktop interface
As of now, we needed to do a quick redesign of the website to present to clients. Currently, we are trying to design the website to be more responsive and have more personality. So, stay tuned!